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Data Recovery Software

Handshake raises $8 million to become the Salesforce of wholesale

MORE:Crowdsourced stock site Estimize adds M&A predictions (and $1.5 million in venture funding)

Kevin Spain, a partner with Emergence Capital who led the deal, says he chose to pursue Handshake over other startups in the category because of its horizontal approach and the teams technical prowess. Digital wholesale competitors like Joor and NuOrder are focused on the apparel industry, for example. Spain believes a vertical approach may make it hard to expand later. Handshake is used by thousands of salespeople, and it has thrived in industries with high margins, such as the outdoor and sporting goods industry, and the eyewear industry, Coates says.

The fresh capitalwill help Handshake develop web tools tocomplement its app, Coates says. company will release a desktop storefront tool, because, even as the worldmoves to mobile, We cant survive on mobile alone, he says.

Adding to its new web focus, Handshake crossed a milestone straight out of the dotcom era: After four years of focusing on its mobile app, Handshake bought itself a grown-up web domain: This week the company transferred its site to